Corporate sponsor to the ‘Art of Speed’ Dakar team
Transics, European market leader in on-board computers and fleet management solutions, will sponsor the ‘Art of Speed’ rally team for the 2007 Dakar rally. Through this sponsoring Transics, recently awarded the title of ‘Promising Company of the Year 2006’, will be able to make itself better known in the European logistics and transport world.
With over 16 years’ experience and an installed base of 31,000 on-board computers, Transics knows exactly what carriers and logistics providers need. The company continually invests in Research and Development in order to provide its customers with ever-innovating solutions. Groep Essers from Genk, the transport company of Noël Essers, driver of the T4-assistance truck, is a confirmed Transics customer. The business relationship between Essers and Transics led to the joint Dakar adventure.
Professionalism and target group
“The Dakar rally is a tough competition where quality and professionalism are of the utmost importance. Groep Essers – and CEO Noel Essers especially – sets great store by these values. Just like Transics does. That’s why we were prepared straight away to support Essers’ team,” said Transics’ managing director Walter Mastelinck. “We are convinced that ‘Art of Speed’ will be as driven and motivated in their race from Lisbon to Dakar as they are in their daily work.” If the team performs well, the Transics’ truck will get great media coverage and, as such, catch the eye of every European lover of motorized vehicles. “With this sponsoring, we will certainly reach our target group: many European decision-makers in the transport and logistics sector closely follow the Dakar rally.”
Cat Logic
Cat Logic, a leading supplier of logistics software, will sponsor the ‘Art of Speed’ team, too. Not only speed, but especially productivity and powerful technology are a guarantee to reach the Dakar finish. These are the very same characteristics that mark the Cat Logic product range. Cat Logic employs 120 people and is, just like Transics, active in the logistics and transport market. Over 250 service providers in transport, storage and intermodal transports choose Cat Logic solutions. Every single one of them is passionate about trucks. So the link with Dakar is crystal-clear...
Transics NV develops and commercializes on-board computers and telematics solutions for the transport and logistics sector. With an installed base of over 31,000 on-board computers, Transics NV is the largest company in its sector. Headquartered in Ypres (Belgium), Transics NV has offices in the Netherlands and France and is also active in Germany, Sweden, Spain, the Czech Republic and Poland. The company is permanently expanding its European organization.
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